Brendan Eich got thrown out as CEO of Firefox because he gave $1000 to the Proposition 8 campaign to protect marriage in California. Rather than complain about it and under the radar (at least under my radar), he started his own browser company. Brave is the name of the browser and the company. The underlying goals of the browser are impressive. I just finished reading their About page which is titled How to Fix the Web and their FAQ.  Their concept, if implemented in a compelling way, could change the way ad money changes hands on the internet. User data is protected and the user has more control over what gets displayed. It apparently runs much more rapidly than any of the current popular browser. It could absolutely make ad block software obsolete. The browser is available for testing right now, but I plan to wait until it is closer to full release to give it a spin. The browser is based on Chromium.

The thing that is most impressive about this whole project is that I heard almost nothing from Brendan Eich when he was treated so shabbily by Firefox. I quit using Firefox when he was fired and they have been headed down hill ever since Eich left. This is the very best kind of response he could have given. I wish him well in this new enterprise and am looking forward to giving Brave a try.

Betty Blonde #468 – 04/27/2010
Betty Blonde #468
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